It’s rare that you hear your kids say things like, “I feel more responsible in my own life,” but that’s the kind of thing kids say coming out of The Money Academy, an Austin educational camp that provides kids with a chance to run a business and keep the money they make. In fact, it’s exactly what one of our campers, Trevor said. But why did he say it? Well, this week we’re going to let you take a peek into the week of a Money Academy camper.
Day 1: The Business Plan
Kids meet their fellow business owners. Through fun games and activities, they come together as a team. They each get assigned an accountability in the business for the day. (They’ll switch roles each day.) Monday’s CEO leads the meetings. They work out things like how to work as a group, what accountability is, and how to create a business, all the while having tons of fun. On day one, kids say things like, “We don’t talk about this in school.”
Day 2: Market Research and Revision
On day two of this remarkable Austin educational camp, kids test out their product on the market. They talk to customers and get feedback. They also learn how to deal with it when their team members don’t do what they said they would. They get excited about their product as they make it more sell-able. Today kids say things like, “We wanted to sell duct tape wallets, but actually, the customers want liked greeting cards the best!”
Day 2 and 3: Production
On these camp days, everyone is preparing for sales. Their interactions with the counselors might look like this:
12-year-old Counselor: “I noticed that the production department is using a lot of paper. Do you think that’s the best use of resources?”
9-year-old CEO: “No. And they keep playing around. We’re never going to get this done in time.”
Counselor: “Who do you think you could talk to about that?”
CEO: “The production manager.”
Day 4 and 5: Sales
On Thursday, campers start selling. They deal with when and how to sell as well as how to talk to customers. They deal with both failures and successes as business owners. They begin to take real ownership of their business and take initiative to get support, make revisions, and work problems out. By the end of camp day 5, kids say things like. “I acknowledge Brad for the way he talked to customers. He sold a lot of cards today!”
When they leave this Austin educational camp, kids leave with a check and so much more! They say things like “I learned how to be a leader and work with others.” Kids walk out with new confidence and memories that will last a lifetime. What better way to spend a summer?


Gayle Reaume bears absolutely no resemblance to Donald Trump. Her eager-beaver entrepreneurs don’t have BlackBerrys, tattoos, entourages or egos the size of Cleveland.