I’ve been asking myself a question lately: How do we find the franchisees who can deliver the magic of this brand? In the process of re-branding, we have discovered for ourselves and created the truths of our company that make what we do so special. I am not concerned that we will find people who want to start a franchise. Who would not want to start a business that is so needed and wanted right now in our current economy? Financial literacy is in high demand these days. But the people that will be our franchisees will have to be people who “get it.” How do we find them?
Now, here’s what I just realized: when I started working with Moolah U (then The Money Academy), I didn’t get it either! I thought that kids’ behavior should be “managed.” I didn’t get the power of giving a child a real accountability, letting them choose, and asking them questions to help them reflect on their choices. I did’t get that the simple use of the phrase “using money” instead of “spending money” could call kids attention to the fact that how they use their money is their choice and that they have lots of options for how to use it. I didn’t get the power of acknowledgement in a business, or that you could help a child see that real leadership is giving another the opportunity to be great. To reiterate: I didn’t get it. So how did I become a brand champion?
Looking back, what made the difference was being willing to think newly about young people and how they learn. I was willing to let go of having to know so much about who they are and what they are capable of. That, and I was blown away by the young people and what they accomplished in our programs.
All we have to do is find people who are willing to be developed in ways they never expected and give up their pre-conceived notions about what kids are capable of. When they do, they will find themselves on a path that will change their life forever. And they will have that moment where they get the potential for what we are up to. Like me, they will be struck with the question:
What would the world look like if a whole generation of kids were being responsible for their choices with money and knew themselves as capable leaders who can accomplish whatever they choose?